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The Golden Rock Box Office Report - 1/21/2007

- In Hong Kong Sunday box office, Cloverfield is a hit, but missed the HK$5 million target I was expecting last Thursday. However, it did average HK$1 million a day, with HK$990,000 from 37 screens on Sunday for a 4-day total of HK$4.13 million. The Hollywood romantic comedy 27 Dresses saw a significant boost over the weekend with HK$529,000 from 26 screens on Sunday for a HK$1.85 million 4-day total. See You in You Tube actually was the 2nd place film for the weekend, with HK$2.03 million after 4 days but was behind 27 Dresses with HK$508,000 from 28 screens on Sunday.

The Japanese animated film Atashin’ichi also saw a major boost over the weekend, making HK$482,000 from just 16 screens for a 4-day total of HK$1.22 million. Then Elizabeth: The Golden Age saw only a small increase, making HK$162,000 from 12 screens for HK$580,000 after 4 days. Lastly among the newcomers, Rendition is DOA with just 99,000 from 16 screens for a weekend total of just HK$340,000.

In holdovers, only Mr Magorium’s Wonder Emporium hung on from among the new releases last weekend with HK$95,000 from 10 screens for a 11-day total of HK$1.19 million. Atonement is still doing reasonably well too, with HK$56,000 from 6 screens that only show it twice or thrice a day. After 25 days, the British romantic drama has made HK$2.16 million.

- Japanese attendance figures are in, with Tim Burton’s Sweeney Todd taking the top spot, and pushing Earth down one spot. The Japanese sports melodrama Giniro No Season stays at third place, beating Mr. Bean’s Holiday’s debut. Two other newcomers, Silk and 28 Weeks Later, debuted at 8th and 9th place, respectively. More when the numbers come out.

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