I guess since I’ve done a couple of entries about movie going in China already, I might as well turn my movie-going journeys outside of Hong Kong and the United States into a series (my next stop is Japan, by the way).

You can see previous China movie-going exploits here:

Part 1 - Urumqi

Part 2 - Shenzhen: UA KKMall

Part 3 is still Shenzhen (It’s the most accessible Mainland Chinese city from Hong Kong), except this time, I paid a visit to Orange Sky Golden Harvest Shenzhen, in MixC mall:

Opened in 2005, the 7-screen multiplex took on a major expansion in 2009, adding five additional screens with digital projection (there’s also a premium auditorium for 230 yuan a ticket). I didn’t just pick this cinema because of its vicinity to KKMall (same subway station, different sides), but also because this 12-screen multiplex is consistently one of the top ten highest-grossing cinemas in China. And let me remind you, China is a BIG place.

I watched two films here today, both on screens at the expansion side: the real-life mountain biking adventure KORA and the mega-hit romantic comedy LOVE IS NOT BLIND.

While the cinema boasts state-of-the-art projection and top-level comfort (for 65 and 75 yuan tickets, they better be right), I actually found OSGH a bit of a disappointment.  My biggest problem was the seating, which is not only less comfortable than those of most Hong Kong multiplexes, my bottom began to hurt about an hour into both films, which is inexcusable for auditoriums that were built in 2009. Also, while KORA’s digital print looked fine, the digital print for LOVE IS NOT BLIND - playing in the biggest house with the supposed Sony 4k projector - was a bit too dark for comfort. I can’t say anything about sound, since neither film is exactly an audio powerhouse.

However, OSGH Shenzhen does beat KKMall in terms of location. Not only is MixC connected directly to the Grand Theater Station via an underground tunnel, MixC has both a Starbucks AND a Pacific Coffee, especially important when tickets have to be picked up an hour ahead of time at the latest. MixC is also a lot bigger (it houses a small skating rink) with more food choices. Despite being an early Sunday afternoon, the Pacific Coffee one floor above the cinema (at the Northwest corner) is practically empty and has free wi-fi without any China Telecom hassle (more on why this is important in a bit).

Nevertheless, it’s the quality of the cinema that counts, and that may be why I won’t be returning to Golden Harvest unless I have to.

Meanwhile, some updates from part two about China movie-going that you should watch out for:

Groupon deals: Cinemas have been selling groupon deals, and bargain-hunting Chinese audiences have been eating it up in bulk. Since such deals cannot be redeemed via online ticketing, they’re causing large lines at cinema box offices. Golden Harvest has been wise enough to set separate box office counters for groupon deals, but UA KK Mall was not as wise. If you’re not planning to order your ticket ahead of time, get to the box office early.

Picking up your ticket: If you do book your seats online ahead of time like I do (look at part 2 for more details), know that the cinemas are serious about canceling your booking 60 minutes before the film starts. I arrived at UA KK Mall at 10 am to pick up my 10:30 TIN TIN tickets (the mall doesn’t open til 10 am), and after spending 15 minutes in line (thanks to the groupon people), my seat was canceled and sold already. Luckily, I was able to pick another seat because the showing wasn’t full.

Wi-fi: If you do have to arrive at the cinema to pick up your ticket, you’re going to have at least an hour to spare. I like to go get  a cup of coffee (it’s a long trip up to Shenzhen), which means I usually go to Starbucks. Back in July, I was able to access the free wi-fi in the store and get to Twitter and Facebook via the VPN connection I had already set up on my phone. However, China Telecom now require users to register their cell phone numbers before using the wi-fi, so my Hong Kong number didn’t work.

However, Pacific Coffee’s free wi-fi simply requires you to put in a password that is displayed prominently on the store counter, which means I had no problem getting wi-fi at Pacific Coffee. So if the place you’re going to only has a Starbucks, bring a good book.

Audiences: Watching KORA in China felt like I was in someone’s living room watching TV. Everyone has something to say about the film, and there’s no way you can shut everyone up. Talking, texting, phone calling at the movies in China is a commonplace, and while it shouldn’t happen, you will have to accept it as part of the movie-going experience in China. Of course, I can’t do it since I went to the movies alone, but as the old saying goes: If you can’t beat ‘em, join ‘em.

English subtitles: Last time I was in China, neither REST OF YOUR SHOULDER nor WU XIA had English subtitles. This time, both KORA and LOVE IS NOT BLIND had English subtitles (though LOVE’s English subtitles were so bad that it’s not worth the visa to go to China to catch it if you’re relying on it). There’s no set rules, so you’ll have to rely on luck on this issue.

There are plenty of big blockbusters opening in December and Lunar New Year in China, so I hope this guide will be of use to those planning to visit a Mainland Chinese cinema during the holidays. Next time, I hope to go to the cinema in the Shenzhen Music Hall, and that’ll likely happen in December.

I didn’t actually attend any screenings on night four of the 2011 Hong Kong Asian Film Festival. However, I did pop in my 2010 Fresh Wave DVD for a short film that did screen at the festival that night:

The Decisive Moment (2010, Hong Kong, Dir: Wong Wai Kit)

FULL DISCLOSURE: I was an assistant director on a film that competed alongside this film at the 2010 Fresh Wave Festival.

The winner of Best Cinematography at the open competition section of the 2010 Fresh Wave Film Festival (independent short films funded by the HK Art Development Council) has more than just good cinematography going for it. After opening with a shocker of a sequence, the mockumentary-style drama  tells the story of a young news photographer who has to team up with a veteran photographer traumatized by a past event. Wong Wai-Kit’s script carries plenty on its plate, dealing with the bond between the old and the young, the old photographer’s guilt, and even a small course on journalism ethics. In fact, it has so much on in its 35-minute running time that the film felt like a digest of a better feature-length film. The bond isn’t as affecting as it should’ve been, and a deeper insight into commercial interest vs. professional ethics would’ve benefited the film greatly.

Nevertheless, what’s here is very impressive for a Hong Kong independent film. The cinematography award is well-earned thanks to the advent of DSLR, and it is a very compelling film for anyone with a remote interest in the media. The acting in the “documentary” sections isn’t natural enough to make it convincing, which means it might’ve been better if it was just chucked out, but the two leads are actually quite good.

The Fresh Wave Film Festival is an emerging organization of the Hong Kong film industry worth looking at. In a world where Hong Kong commercial filmmakers are constrained by Chinese censorship, Fresh Wave gives aspiring filmmakers in Hong Kong the chance to express themselves without fear of censorship by directly funding their films. Many of the young filmmakers at the festival even take the opportunity to explore social and political issues that are too sensitive or too uncommercial for mainstream cinema. Festival head Johnnie To has even reportedly recruited festival contestants to work at Milkyway. While the quality of the films are hit-and-miss, THE DECISIVE MOMENT (as well as Grand Prize winner/indie breakout 1+1) is definitely one worth checking out.

Also screening along with THE DECISIVE MOMENT in the same program is:

Devil Nail Clippers (2010, China, Dir: Jimmy Wan/Derek Tsang)

DEVIL NAIL CLIPPERS is actually the first film of Pang Ho-Cheung’s “4+1″ project, which involves four short films (produced by Pang) and one feature-length film. The four short films - invested by Samsung and Sina (watch for the shameless product placements!) - are available online for free, which is why I already saw the film earlier in the year. Like the print at the HKAFF, the internet version only has Chinese subtitles.

While the basic premise is based on an installment in Pang’s TRIVIAL MATTERS short story anthology, the short story simply makes up the opening scene of the film, about a girl (Zhou Xun) confessing to her boyfriend (Lawrence Chou) that she’s “nail clipper demon”, which means she only eats nail clippers (NOT nail clippings) to stay alive. What follows is a dry-as-sandpaper dark comedy with a devilish twist that kicks off second half of the 45-minute short film.

Since this is an internet-based short film, I assume that Pang and co. are able to go around stringent Mainland censorship (correct me if I’m wrong). While DEVIL NAIL CLIPPER doesn’t have much objectionable content, it is a surprisingly cynical little film that would not have made it through SARFT. Like Wan and Tsang’s LOVER’S DISCOURSE, DEVIL NAIL CLIPPER is not for everyone, but those who enjoy’s Pang’s sly sense of humor should find something rewarding here.

You can watch DEVIL NAIL CLIPPER (in two parts) -and other 4+1 Project films -  here. DEVIL NAIL CLIPPERS already has 10 million views. Yes, it’s perfectly legal.

Coming up on day 5: A park in Tokyo, and a robot that does karate.

(Note: This entry was edited on September 4th to fix a link. Also added one small paragraph about SEEDIQ BALE and an additional line about Zhao Baohua and the rating system)

- In the entertainment industry, you should always watch what you say publicly, especially when it might offend the powers that be. Of course, when you become one of those people, you can say whatever the hell you want, as long as it doesn’t offend the people above you.

Feng Xiaogang is one of those people. China’s most commercially successful director and a Huayi Brothers shareholder, Feng Xiaogang has always been an outspoken man, and this time, he is taking on China’s State Administration of Radio, Film, and Television

(Note: The following report is sourced and translated from multiple articles, which you will be able to find at the bottom of the entry. Yes, you will have to read Chinese to know which is which)

Remember when I blogged before about how many people get a share of total box office gross in China? I wrote that it is split (never evenly) amongst cinemas, distributors, and investors. However, what I didn’t know was that the SARFT takes 5% from the theatrical gross of any film that is publicly exhibited in China, in addition to the 3.3% revenue tax. The 5%, which goes to a government film fund that aims to help build film screening infrastructure in rural areas, fund children’s films, and fund “Main Melody Films” (I’m gonna have to start a glossary for these terms soon).

At least that’s what they say the fund does. Anyway, Feng, who is a member of the Chinese People’s Political Consultative Conference, recently attended a conference on the Chinese cultural industry and spoke about problems in the Chinese film industry. One of the problems, he said, is the way the film fund makes money.

He used the example of Huayi Brothers. The box office revenue for their films in 2010 was 1.7 billion yuan. After taking away the cinema’s share, money spent on promotion, production, taxes and various fees, the company made a profit of 80 million yuan. On the other hand, the film fund collected 40 million yuan from Huayi, which is already half their profit. Huayi is one of the most profitable film companies in China, so imagine how much this 5% hurts the smaller companies.

To help production companies and investors find an easier way to profitability, Feng suggests that the government should be paying for the work of the film fund, and SARFT should abolish the 5% tax. Yes, he went there.

And he didn’t just stop there, either.

Feng then went on to criticize the SARFT’s censorship process.  Essentially, what he says is that the censroship process has come under heavy scrutiny by the audience, to the point where “SARFT examines films, while the people examines SARFT”. He also points out that the pressure from SARFT’s censorship ends up on the filmmakers, as the suggestions for cuts have reached the point of becoming laughable. Also, the audiences ends up blaming the flaws caused by these censorship cuts on the filmmakers.

Feng said even his AFTERSHOCK, which underwent changes from censorship, was heavily criticized for things that were ordered to be there due to SARFT censorship. In such an environment, directors have all flocked to historical films in order to avoid censorship troubles. As a result, Feng noted that there has only been a few “game changer” films in the Chinese film industry. As a result, he requested that the SARFT examines the negative effects of film censorship.

And then came the responses.

A representative for the film fund defends its tax, saying that 1) The film fund is designed to improve the Chinese film industry, and 2) This is a practice that has been done around the world, including France and Korea. In fact, according to the rep, some countries take even more than 5%! In other words,we do what we’re supposed to do, and it’s OK for us to do it because foreigners do it, too!

Still, the most useful thing this spokesman said was the five main functions of the film fund: 1) To renovate old cinemas, 2) Assist in the construction of cinemas, 3) Install digital projection in cinemas across the country, 4) Screen films in rural areas, and 5) “prepare for new technology in cinemas”.

Meanwhile, industry people like Huayi’s head Wang Zhonglei and Starlight’s Song Guangchang are naturally for abolishing the tax. Meanwhile, others have included alternatives like waiving the tax for films that cost less than 10 million yuan, or waiving the tax for Chinese made films and collect only from imported films. Good luck making that latter one work for co-productions.

As for the censorship comment, the head of LeTV suggests being more lenient on cuts for mid-to-low-budget films to “encourage creativity and explore unique topics”. On the other hand, director Fei Xing (of THE MAN BEHIND THE COURTYARD HOUSE) recounted the four months he dealt with censorship and ended up hearing audience criticized him for awkward SARFT cuts. He suggests that the censors should skew younger and take part in more communication with filmmakers.

Film critic/scriptwriter/SARFT censor Zhao Baohua defended SARFT’s work (though he insisted he does not speak for SARFT, but only for himself), saying that films are only undergoing “bottom-line examination”, meaning that as long as the film’s content don’t violate any laws, it will pass. As for films with sensitive topics and violence, SARFT will give their “suggestions” as a responsibility to film fans and the Chinese film industry.

Zhao said that the media is currently demonizing SARFT and the censorship committee for their work, because the films SARFT has halted productions on are bad films anyway. “When a film deviates from mainstream societal values and the market, the fault should not go to the censorship process. Instead, they [the filmmakers] should examine what went wrong with the film,” said the censor. He also felt that China is not ready for a rating system because it would mean that deviant category III films filled with violence and sex would make its way into Chinese cinemas. He even compared category III films to opium, saying “How can opium enter the market? That is absolutely unacceptable.”

Of course, being the SARFT, that fund is not likely to go anywhere, and censorship will be just as heavy, even if there’s a rating system. The government is intent of maintaining its authority over people, and it’s not about to lose the film industry’s influence over people for petty things like artistic integrity. Then again, maybe I’m just pessimistic like that.

-  In other news of directors speaking out, Gordon Chan recently expressed his own concerns about the Chinese film industry at a recent event for his latest film MURAL. Chan was asked whether his film is truly worth watching, or is it just another bad film trying to force its way into cinemas to cash in on the emerging industry. He admits that there are many films with a higher budget for promotion than production to hype the film to death, only to disappoint audiences in the end. This is why he vows not to play that kind of game for MURAL. Yes, it’s quite obvious that Chan never played that game, especially since the production budget for KING OF FIGHTERS couldn’t possibly go any lower.

Anyway, the rest of is promotional fodder, so we’ll just skip all that.

- The 150-minute international version of Wei Te-Sheng’s SEEDIQ BALE (referred to as a “Chinese language film” in most mainstream Mainland Chinese media, by the way, without any regional label, despite what some western media say) had its world premiere at the Venice Film Festival, and review has been fairly mixed. Two Chinese-language review pretty agree that while its budget is clearly on the screen, the film in its current form lacks something to earn its “epic” label. One review even call it a live-action attempt at AVATAR (though Wei began developing the project long before anyone knew what AVATAR was).

Meanwhile, reviews on Variety, Hollywood Reporter, and Film Business Asia are also mixed, pointing the film’s violent and bombastic nature.

So SEEDIQ BALE may not be very good, at least in the form of a 150-minute film. But how is the media in Taiwan, where the film may become a game changer for its commercial film industry, reacting to all of this?

The Liberty Times and Yahoo News are focusing on the positive, reporting that the film was well-received at the festival screening with a 10-minute standing ovation, and that the producer proclaimed the price for North American rights immediately went up after the screening. They also reported the full, 4.5 hour version has been screened for the Taiwanese media, and that version was also very well-received, with applause heard at the very end of part two.

Meanwhile, Christian alternative media Awakening News Network and NOWNews reported that the film wasn’t well-received at the festival screening, and that applause was very scattered, as opposed to the 10-minute standing ovation many Taiwanese media reported.

It would appear that SEEDIQ BALE is being used as Taiwan’s own propaganda tool, promoted as the pride of the nation with a film industry trying to pick itself up from its previous failures. Is it great that SEEDIQ BALE can revive the Taiwanese film industry? Of course. It’d just be great if those news were true.

While one news report point out that 140,000 pre-sale tickets (amounting to a NT$40 million gross) has already been sold, film producer Lorna Tee told me on Twitter that the film is being opened on less screens than YOU ARE THE APPLE OF MY EYE and MONGA opened with. Meanwhile, a blog of someone who works in the Taiwanese film industry reports that the women seem to have no interest in the film. Considering Taiwanese blockbusters in recent years (APPLE, CAPE NO. 7, NIGHT MARKET HERO, and even the pretty boys-filled MONGA) all had to appeal to mainstream Taiwanese culture, and in a way, the female audience, a film about aborigines in what is essentially a foreign language filled with war, death, and destruction may not have the wide appeal it needs to become a hit.

Of course, with somewhat lowered expectations, the positive (and possibly inaccurate) news reports can simply be a last-ditch effort by producers to drum up hype for the film ahead of its opening. China does this all the time, to the point of planting stories in the media via underpaid journalists.

Part one of SEEDIQ BALE opens in Taiwan on September 9th. We’ll know what happens then.

- The excellent Hong Kong Film blog paid a set visit to the Patrick Kong-Wong Jing horror double feature HONG KONG GHOST STORIES recently, and the report revealed that the film will feature Chrissie Chau, Him Law, Bau Hei Jing, Juno Leung, and pretty much everyone else who was in Kong’s MARRIAGE WITH A LIAR. The film will feature two 45-minute horror films - one by Wong Jing and one by Kong - and it’ll be opening in Hong Kong around Halloween. I don’t imagine it’ll play in China, though. And if it does…well, we know what films about ghosts made for China are like.

-  It’s not over yet. China is still rolling out some more propaganda films to celebrate the Chinese Communist Party’s 90th anniversary, and the latest one is TONG DAO ZHUAN BING. This one has attracted some attention because there have been reports that pointed out part of the cast is made of real-life government officials, which means the attention on the internet is mostly negative.

The film finally opened on August 30th, and a report on Sina Entertainment found that no one is watching the film. The reporter found that the film is being placed in early morning or late night shows in cinemas, and that some shows are even being cancelled due to low admissions. This means it’ll probably beat THE SMURFS this weekend at the box office.

When asked about how the film will make its 8 million yuan budget back, director Zhao Qi insisted that the film will ultimately succeed on word-of-mouth, and that the film essentially needs only 1000-2000 admissions per city to break even. He has also denied that the film features any government officials as actors, insisting that everyone in the film are professional actors.

- Under I read Weibo so you don’t have to news, legendary actress Brigitte Lin has joined both Tencent and Sina Weibo (I only use Sina). In one day, Lin has already attracted over 320,000 followers on her Sina Weibo. You can follow her here. 

Next time: The Golden Rock at the 2011 Hong Kong Summer International Film Festival.

Sources

Awakening News Network
Cinephilia 1
Cinephilia 2
Hong Kong Film blog
The Liberty Times
Mtime 1
Mtime 2
Mtime 3
Mtime 4
Mtime 5
Mtime 6
Now News
Radio Taiwan International
Sina 1
Sina 2
Yahoo Taiwan

Back at the Chinese box office. Not many surprises, but still worth looking at:

- Last week, OVERHEARD 2 failed to beat the SMURFS in the 7-day chart (it opened on a Thursday), but now it gets its revenge as it held strong in the second week and overtook those pesky blue creatures on the chart. After 11 days, the white-collar crime thriller has already made 161 million yuan. With 82 million yuan made over its first full week, it looks it will break through the 200 million mark, and it’s probably aiming straight at beating SHAOLIN’s 212 million yuan gross to become the second highest-grossing Chinese-language film of the year, if not the 250 million mark.

Excluding ensemble guest star roles in films like BEGINNING OF THE GREAT REVIVAL, OVERHEARD 2 will also likely be the highest-grossing film for all three stars in Mainland China - Louis Koo (beating ALL’S WELL ENDS WELL 2011’s 167 million), Daniel Wu (beating HOT SUMMER DAYS’ 131 million yuan), and Lau Ching Wan (beating, well, OVERHEARD 1). This is excellent news for Polybona, who served as sole distributor of the film and now has the biggest hit of the company’s history. This is also another victory for producer Derek Yee, who has been adjusting his crime film formula for the Mainland as director/producer since PROTEGE, to increasingly higher box office gross on each outing. Guess who lost? Those who had to sit through TRIPLE TAP.

OVERHEARD 2 has also done extremely well in Hong Kong, passing the HK$15 million mark in two weekends, and it should have no problem hitting the HK$20 million mark.

However, one should look closer at OVERHEARD 2’s numbers in China. Even in its opening weekend, the film averaged only about 45 admissions per show from a total of 50000+ showings. In its first full week, it only scored an average of 33 admissions per show. This suggests that the only reason OVERHEARD 2 is doing so well is that it’s taking up all the screens, which is in turn caused by a lack of major competition for male audiences after MY KINGDOM moved out of the way to September 9th. With the weibo buzz on SOURCE CODE pointing to it having a chance at scoring moderate numbers this coming weekend, we’ll see how OVERHEARD 2 does in its second full week.  Either way, it won’t have any major competition for another week, so that 200 million mark won’t be so hard to reach.

I had to add a disclaimer that OVERHEARD 2 had no major competition for male audiences because CARS 2 was actually supposed to be its major competition this past weekend. However, the Disney 3D film made only 42.95 million yuan over 5 days (WITH 3D premium prices) for a 27.37 admissions per show average. This is very much a flop-like gross for a Pixar film in China.

Speaking of flops, congratulations to the production company of Wong Jing’s TREASURE HUNT, who probably still hasn’t been able to cover Cecilia Cheung and probably Ronald Cheng’s salaries with its 10-day gross of 18.25 million yuan (remember, half goes to the cinemas). PERFECT BABY, starring Deng Chao, Jane March (Yes, THAT Jane March), and some cute French baby, made a nice, round 10 million yuan over its first 4 days, which is not bad until you see its average admissions per show: 17.95.

Holdovers: SMURFS now at 225.1 million yuan after 19 days, HARRY POTTER 7.2 now at 396 million yuan after 25 days,and TRANSFORMERS 3 now at 1.08 billion yuan.

Oh, remember those “excellent, recommended films” dictated by the SARFT? YANG SHAN ZHOU has now grossed a total of 65.55 million yuan (that’s higher than Andy Lau’s WHAT WOMEN WANT), while WENTIAN is now at 55.1 million yuan. Sorry, POTTER, SMURFS, TRANSFORMERS, and probably even OVERHEARD 2.

Trailer park time:

- Today we have three new trailers: First up, it’s the latest 1-minute trailer for Gordon Chan’s fantasy romance MURAL (to open in China for National Day, but no HK release date planned), the 5-minute trailer for SEEDIQ BALE, and a trailer for the “Main Melody Film” 72 HEROES, starring Eric Tsang, Alan Tam, Tse Kwan Ho, and Liu Kai Chi. I know.  72 HEROES opens in China in mid-September. Don’t even try and shove that stuff down here to Hong Kong, kthx.

- Speaking of SEEDIQ BALE, actress Chie Tanaka revealed that her role in teh film is actually quite small. More importantly, she revealed that SPEED ANGEL, which she co-stars in with Rene Liu, Tang Wei, and Cecilia Cheung, will be released in December.

- And speaking of Japanese cinema, the Montreal World Film Film Festival has once again given two major prizes to Japanese films - Masato Harada’s CHRONICLE OF MY MOTHER for Grand Prix and Takahisa Zeze’s LIFE BACK THEN for the “Innovation Prize”. This is such an important award because the winners at the Montreal World Film Festival usually return to Japan and gain major critical acclaim. DEPARTURES was one of those films.

- Then, we move our focus to Korean cinema. CHRISTMAS IN AUGUST director Hur Jin-Ho is in currently prepping for the China-invested remake of DANGEROUS LIAISONS, and now there’s word that Korean superstar Jang Dong Gun is in talks to join the cast. Nothing’s set in stone yet, but this might signal at a pretty major Panasian cast for Hur’s film.

And on a short version of I read Weibo so you don’t have to:

- Vicki Zhao wrote on her Weibo that the shoot for PAINTED SKIN 2 has finished, and she posted this picture:

]

This is obviously supposed to be an attempt to disprove reports that Zhao and co-star Zhou Xun have been feuding on set, especially the Apple Daily story about the two throwing chairs on the set at one point. I know at least one guy who isn’t convinced by these pictures and think that they need to be more intimate to make their point clear. I am not that person.

Next time: Chinese/Hong Kong directors speak out, and more news!

I put sources down here so you’d know I didn’t invent my own news:

Entgroup
Filmbiz Asia
m1905
Sina
Sina Weibo

With talk about the box office battle looming in China come December, it’s a good time to do a focus story about the art of scheduling movie releases in the Greater China area:

- As i had mentioned in an earlier entry, this summer has not been a particularly great one at the movies here in Hong Kong. The thing is that it hasn’t been that great in China, either, as BEGINNING OF THE GREAT REVIVAL, WU XIA, and MYSTERIOUS ISLAND have been the only three major stories all summer. This may baffle those who are used to the usual summer tradition around the world, with the biggest, loudest blockbusters rolled out to make money from kids out of school on holiday (high weekday grosses).

While the vacationing kids audiences is big in China, high ticket prices means that the movie going audience tends to skew a little older, which means that big filmgoing periods are more likely to coincide with big holiday periods when people don’t have to work.

There are essentially four big release periods in China that every distributor of major blockbusters in China want to get their hands on: Lunar New Year, Golden week in May, National Day extended holiday in October, and mid-to-late-December. Since the summer is when Hollywood blockbusters dominate the global box office, the summer is not a huge release period unless you have something big enough to compete.

Case in point: Out of the top ten grossing films in China in 2010, only two films were not released during those four periods - AFTERSHOCK was big enough to take on the summer, and UNDER THE HAWTHORN TREE was released a week before the National Day holiday rush began with LEGEND OF THE FIST.

Three of those periods are pretty self-explanatory when it comes to why they’re huge for filmgoing - Instead of long weekends, China’s holidays are clumped into longer batches because it allows time for workers in big cities to return home to visit their families. Extended holidays also mean theaters and distributors are blessed with consecutive days of high box office gross, which also means plenty of good publicity for the films as well.

However, the period that baffles even me is the December period. The so-called “year-end celebratory” period has long been where Feng Xiaogang reigns as king (ever since his SORRY, BABY in December 1999, only THE BANQUET was not released during that time), and that’s when China made so many major blockbusters that it’s become the place where Zhang Yimou and Feng Xiaogang earn top box office dollars with films like HERO, THE ASSEMBLY, IF YOU ARE THE ONE, and CURSE OF THE GOLDEN FLOWER. In 2010, the period saw its most intense competition yet with a direct battle between Jiang Wen’s LET THE BULLETS FLY and Feng Xiaogang’s IF YOU ARE THE ONE 2. While BULLETS came out on top, IF YOU ARE THE ONE 2 also made 473 million yuan, Feng’s second highest-grossing film after AFTERSHOCK.

That battle is about to get even more intense this year, with three big films already locked to duke it out in the same week in mid-December:  Derek Yee’s THE GREAT MAGICIAN (Tony Leung + Lau Ching Wan + Zhou Xun), Tsui Hark’s IMAX 3D FLYING SWORDS OF DRAGON GATE (Jet Li +wuxia + 3D), and Zhang Yimou’s NANJING HEROES (big budget +rumored IMAX release + Batman!). There’s even word that Wong Kar Wai’s GRANDMASTER may be trying to make that release date as well.

But why? and how? December sees no major holidays in China (I’m pretty sure they don’t get Christmas Day off over there), and yet, that’s when the year’s biggest films (yes, even bigger than Lunar New Year) are rolled out. But at least now you know why all the talk in Chinese cinema right now is concentrating on that all-important December period. If your film is there, you’ve hit the big time, baby.

- China has three major film awards - The Golden Rooster Awards, the voter-based Hundred Flower Awards, and the Huabiao Awards. Held by the State Administration of Radio, Film, and Television every two years, the latest edition of the Huabiao Awards has just announced its nominees. The Huabiao is a little unique in that it clearly separates purely Chinese productions and co-productions into two separate categories.

Under “Excellent Chinese Narrative Films”, the 20 nominees include both FOUNDING OF A REPUBLIC and BEGINNING OF THE GREAT REVIVAL, as well as “box office hits” like WENTIAN, GUO MING YI, and WEN SHAN ZHOU. Of course, Zhang Yimou’s UNDER THE HAWTHORN TREE, Chen Kaige’s SACRIFICE, and Feng Xiaogang’s AFTERSHOCK are included. Even GO LALA GO managed a nomination.

Meanwhile, 8 co-productions are nominated for “Excellent Co-Produced Film” - CONFUCIUS, IP MAN 2, BODYGUARDS AND ASSASSINS,  ECHOES OF THE RAINBOW, DON’T GO BREAKING MY HEART, OCEAN HEAVEN, REIGN OF ASSASSINS, and…….THE MESSAGE?!

10 other films were also nominated for “Excellent Digital Film”, but those are just small productions that no one really cares about.

Only two foreign films were recognized in the nominations - AVATAR and INCEPTION. Those who care, raise their hands? OK, moving on.

WENTIAN, the astronaut film produced by the People’s Liberation Army’s August 1st Studio (Last I heard, they were making an inspiration sports film about their basketball team), scored the most number of nominations - with “Excellent Film Techniques”, Best Script, Best Director, Best Actor in addition to its best film nod. I can’t wait for that WenTian sequel, which might be some twisted, communist propaganda version of STAR TREK.  Yes, soon, the PLA will be liberating the oppressed people of space from the evils of the intergalactic Kuomintang.

For those who still care, the awards were held on August 28th, and 10 out of the 20 nominated films were recognized for best films. They include REVIVAL, AFTERSHOCK, REPUBLIC, WENTIAN, GUO MING YI, WEN SHAN ZHOU, and HAWTHORN TREE. Meanwhile, WENTIAN and REPUBLIC picked up Best Director (s), REVIVAL won Best Screenplay, both Ge You (for SACRIFICE) and YANG SHAN ZHOU’s Li Xue Jian won Best Actor(s), Sandra Ng won Best Overseas Chinese Actress for ECHOES OF THE RAINBOW, and Chow Yun Fat picked up Best Overseas Chinese Actor for CONFUCIUS.

Notice one important omission? Yes, LET THE BULLETS FLY was completely ignored.

The complete list of winners (in Chinese) can be found here.

Not much for an entry today, but I promise Chinese box office and other gossip in the Chinese movie scene next time.

Today, we’re focusing on a story in China’s Time Weekly about the emergence of the horror genre in Chinese cinema.

First, I will paraphrase the article, then add in my own thoughts in italics

- Between the releases of BEGINNING OF GREAT REVIVAL and TRANSFORMERS was a little horror film called MYSTERIOUS ISLAND. How was this film, which cost only five million yuan to make (compared to REVIVAL’s 70 million yuan and WU XIA’s reported 110 million yuan), managed to make an astonishing 90 million yuan at the box office?

In the last two years, the horror genre has been finding success at the Chinese box office. However, the article also points out that horror films tend to gross only around 10-20 million yuan at the box office. Even the most successful example before ISLAND was MIDNIGHT BEATING, which surprised many by grossing 32 million yuan.

Despite these seemingly low grosses, horror films have actually been very profitable for Chinese investors.  The articles points out several recent examples: THE DESERTED INN cost three million yuan and grossed 23.6 million yuan, LOST IN PANIC ROOM cost 4.5 million yuan and grossed 24.5 million yuan, and the PARANORMAL ACTIVITY-style horror film NO.32, B DISTRICT cost a total of 4 million yuan (including advertising) for a total gross of 17 million yuan. In fact, insiders put the actual production budget of NO. 32 B, B DISTRICT (which takes place almost entirely in one house and shot on digital cameras) at just around 100,000 yuan.

That’s why ISLAND producer Liu Jing said that he would’ve actually been perfectly satisfied with a 40 million yuan gross. Instead, Liu is now seeing a mega hit on his hands, and his efforts here is definitely something that other producers should learn from. Specifically, what set Liu’s film apart from the other recent Chinese horror films is the amount of calculations in put into the film.

Specifically, he examined Hollywood’s low-cost horror model and the elements that made those films so profitable in the United States, particularly its clear target at the teen audience and their low-risk budgets.

For MYSTERIOUS ISLAND, the production company first looked for a Hong Kong director (”they have more experience with horror than China [directors]”) that wasn’t necessarily a big name, but is experienced in genre (that’s where Rico Chung Kai-Cheong came in). Then, the filmmakers and production met and agreed on using several clear selling point for the film: a mid-summer release date, pretty people, girls in bikinis, and an isolated island.

 
The horror….the horror…

This is where Mini Yang came in. However, Yang wasn’t to be the sole selling point of the film. After all, television drama PALACE, Yang’s breakout success, had not yet been aired, and she was actually cast early on in the process because she was a talent signed under investor Mei Ah. Instead, Yang was just part of the “girls in bikini” selling point that also include Anya, Maggie Lee, and other hotties.

However, in a stroke of incredible luck and good timing, PALACE was released, and Yang’s Weibo popularity shot from 1.2 million followers when she was cast to 7 million at the time of release. In fact, many of those fans actually successfully organized mass ticket buying campaigns on the internet, which likely helped its opening weekend gross by quite a bit.

Even though the beginning of the new Chinese horror trend can be traced back to 2007 with MIDNIGHT TAXI (a 2 million yuan budget for a 13 million yuan gross), the article also pointed out that horror films actually had hit a period of popularity in 1999 with a series of films by Agan (TWO STUPID EGGS, DON QUIXOTE). However, after a string of horror hits, the director left the genre in 2004 and began making comedies instead.

The article explains that Agan left because of the multiple obstacles facing the horror genre right now: Even though they made money, recent horror hits are often lambasted by both critics and audiences. On Douban, MIDNIGHT TAXI is averaging only 3.5 out of 10, DESERTED INN averages a 4.2, MIDNIGHT BEATING has a 3.3, and NO. 32, B DISTRICT is the stinker of the year with just a 2.4 average. Even MYSTERIOUS ISLAND, with its mobilized Mini Yang fans, could only earn a 3.3 average so far.

While the audiences blame the film’s scripts, the article says that the scriptwriters blame the censorship authority. While there is no official law that films in China cannot feature ghosts, it has become an unwritten law that all filmmakers understand. Even though a producer says that this “rule” isn’t the kiss of death for the genre (”You can still tell a good story while following the law for horror films. The problem with many horror film scriptwriters is that they lack imagination,” says the producer), Agan says, “Chinese horror films are all scams. The censorship rules are obvious, so can you actually make a horror that’s suitable for all audiences?”

The article ends with several points about the dangers of the genre. While a producer points out that there are actually cases of financial failures in horror, the genre has become the least risky risk for new film investors that want to dabble in filmmaking. Agan gets the last word in the article, saying “In a time when big films are bad in various spectacular ways, the sudden rise of Chinese horror films is not all that surprising, nor is it much of a miracle.”

And now, my own thoughts:

Like Liu Jing said, the success of MYSTERIOUS ISLAND is from producers having a very clear idea about who its target audience is. With selling points that are clearly aimed at attracting the young audience (especially the summer vacation release date), it got exactly the people it wanted to show up. Meanwhile, other horror films like DEVIL INSIDE ME and LOST IN PANIC ROOM simply used stars with names and no box office appeal (Kelly Lin, Tony Leung Ka-Fai, Simon Yam) or advertising campaigns that tried to sell things that audiences who know China’s censorship rules realize they will never see. 

Despite the actual quality of these films, this new genre does help bring more variety into the Chinese film industry. Tentpoles will always stay roughly the same (period epics, period epics, and martial arts period epics), but audiences will quickly abandon Chinese films for better-produced Hollywood counterparts if they’re not offered any variety. Not only do producers get to turn a profit with a low-risk investment, Chinese audiences get a bit of trashy thrills in their local language when Hollywood horror films are not allowed in. This will help the industry to mature, and hence protecting itself from becoming that bursting bubble. 

However, the issue with consistent low quality will hurt the genre in the long run. Soon, audiences will finally learn to avoid these products (especially when those MYSTERIOUS ISLAND copycats start popping up), and the horror bubble will quickly burst.  The only ways this situation will improve is either 1) find better scriptwriters (though they’re not safe from bad producers and investors), 2) Have China loosen their ideological censorship standards AND create a rating system that allows edgier films. But of course, neither of these will happen, so as of right now, we should only chalk MYSTERIOUS ISLAND up as a miracle rather than the beginning of anything.

- YING XIONG DUE XUE (No English title), about the Huang Hua Gang Uprising, is the latest “mainstream” film (nationalistic) from China to celebrate the 100th anniversary of the Xinhai Revolution. The film, directed by Derek Chiu (THE ROAD LESS TRAVELED), stars Eric Tsang as the villain. However, after joining the cast, Tsang decided to sign on a producer because he wants to help make it a commercial “mainstream” film. Yes, Eric Tsang - now in the Chinese propaganda business.

- Mtime presents a collection of the best Chinese movie posters of the new millennium. Check them out and see what you think.

- Toei, one of the three major film companies in Japan (Toho and Shochiku are the other two), is returning to the business of foreign film acquisition for the first time in 30 years. This is especially important news in light of the trouble among smaller independent distributors in recent years. The first film to open under this revival is THE MAN FROM NOWHERE from Korea.

- Toei’s next acquisition will be Jackie Chan’s 1911, the action star’s 100th film. It has been announced that it will also join THE THREE MUSKETEERS as the other opening film in the 2011 Tokyo International Film Festival. These are not particularly odd choices, as TIFF has always premiered high-profile commercial films to attract attention. Attending the Asian premiere of KUNG FU HUSTLE in its 2004 edition (with Stephen Chow in attendance) is likely one of my fondest experiences as a film buff.

A side “I read Weibo so you don’t have to” note: Weibo industry insider says that 1911 has been shred to pieces in the editing room (may or may not be related to the authority’s reported ideological censorship). Jackie Chan’s role has now been relegated to 2nd lead, and the director is furious. Considering the film is a month and a half away from release, not much footage has made its way anywhere (except for the Japanese teaser). What’s going on here?

EDIT:  My bad. The Chinese teaser for 1911 is now up. It’s different from the new Japanese trailer, with more footage, and a completely different structure. It also looks real purty.

- MURDERER director Roy Chow is currently shooting NIGHTFALL, starring Nick Cheung and Simon Yam, and the film now features a cameo by Chinese Fifth Generation director Tian Zhuangzhuang (BLUE KITE). For those who’s wondering what Tian is doing in the film, both NIGHTFALL and Tian’s previous film THE WARRIOR AND THE WOLF are both co-invested by Edko. Of course, considering the media reports quoting Tian talking about the importance of Hong Kong cops and robbers film as a genre that needs to be preserved, it’s obvious that it’s an Edko PR move.

- Jeff Lau has finished his three-month shoot for (unofficial titled)  EAGLE SHOOTING HEROES 2011. Like JUST ANOTHER PANDORA’S BOX, it will have a huge cast of recognizable HK/China actors (Eason Chan, Karen Mok and Ekin Cheng as leads), except that it’s a modern comedy. The film is aiming for a November release.

- Jason Gray write a bit about the upcoming Japanese youth crime flick THE HARD ROMANTICKER, starring Shohei Matsuda.

- A recent Hong Kong newspaper wrote that Daniel Wu and Stephen Fung have been feuding because Wu didn’t want to produce TAI CHI. Daniel Wu has taken to his Alivenotdead blog to deny the comment and even pointed out how the sensationalist Hong Kong press has now gotten him in trouble. I always say that Hong Kong entertainment news is strictly for entertainment, and this is again the case.

Next time: Whatever we can find time for.

Sources:

Film Business Asia 1
Film Business Asia 2
Sina 1
Sina 2
Sina 3
Time Weekly (via Entgroup)

I was going to write a little bit about YOU ARE THE APPLE OF MY EYE, but I’ll save it for the next entry. Instead, let’s go straight into Chinese box office:

- Like the gift that keeps on giving, the Chinese weekly box office chart is out.

As expected, HARRY POTTER 7.2 topped the box office, with 188.15 million yuan over four days. The film saw 4.66 million admissions from 73,000 shows for an not-bad 63.1 admissions per show. This ends the multiplex dominance of TRANFORMERS 3, which made another 168 million yuan over the past seven days for a 18-day total of 939.5 million yuan and a per-show average of 42.64 admissions. While it is the highest-grossing film of the year so far and expected to pass the billion yuan mark, it’s not likely to beat AVATAR’s record of 1.35 billion yuan.

Like the past two weeks, the most interesting part of the chart is seeing how the Communist Party’s “excellent, recommended films” are doing. YANG SHAN ZHOU, about a rural Communist Party committee secretary, saw a 251% jump in box office gross this past weekend, making 17.1 million yuan from 6,700 showings for a 20-day total of 26.3 million yuan. WENTIAN, produced by the People’s Liberation Army’s August 1^st Studio, finally saw a decline with 10.5 million yuan for a 38-day total of 31.95 million yuan.

If these numbers don’t mean much, look at the admissions per show for these two films: YANG SHAN ZHOU has an 84 admissions per show, and WENTIAN still has a 74.1 admissions per show. Even BEGINNING OF THE GREAT REVIVAL, now in its 8^th week, managed a 286% jump for a 6.3 million yuan gross and a 77.1 admissions per-show average, despite already being on DVD and legal online streaming. GUO MING YI, despite outside the top ten, still managed 73 admissions per show in the past seven days.

Know why no local distributor is saying anything about it? Because both Huaxia and China Film Group, both distributors of HARRY POTTER and TRANSFORMERS, happen to be co-distributors of YANG SHAN ZHOU, WEN TIAN, and BEGINNING OF THE GREAT REVIVAL, which mean whatever these five films make goes to these two companies anyway. “Whether you believe it or not, I believe it” indeed.

Elsewhere on the chart: SEER now at 40.1 million yuan after 11 days, MYSTERIOUS ISLAND at 89.35 million yuan after 31 days (and expected to pass 90), Taiwan’s L-O-V-E opens with 7.45 million yuan over three days, and WAGES OF SIN makes 2.25 million yuan over three days.

Opening this weekend in China are THE SMURFS, documentary OCEANS, youth action flick NO LIMIT, TVB/Shaw Brothers’s FORTUNE BUDDIES, and the animated flick LEGEND OF THE MOLE - FROZEN HORROR. Guess which ones will stay and which one will go?

Just some small news tidbits before we go:

- Yes, the Venice Film Festival competition has added Johnnie To’s LIFE WITHOUT PRINCIPLE. He finished reshoots a couple weeks ago, and my inside source told me that they were working very hard on post-production for it, so looks like it will make it for the fest after all.

The Hollywood Reporter story says that there will still be one more surprise film in the competition, and now I’m betting that there’s a pretty good chance it’ll be Zheng Yimou’s NANJING HEROES.  It has reportedly passed censorship in Mainland China already, so it’s likely it’ll use Venice as its launching pad for a major international release.

- At a promotional event for OVERHEARD 2 in China, Daniel Wu talked about Clara Law’s LIKE A DREAM, his first effort as a producer/investor. He was quite honest, as he pointed out that he lost money on that film after its disappointing box office run. However, he said that he didn’t mind that it lost money, as it was more an artistic effort than a commercial effort.

He’s currently following the production of TAI CHI, which is the first film of his new production company. He said that his role as producer is to help director Stephen Fung find investments and actor, while Fung will do the same for Daniel when he directs a film. Sounds like a true collaborative effort.

When asked whether he likes being a boss, he said that he likes being an actor, but he doesn’t like being a star. Now, he’s also liking the feeling of being a boss, so look forward to Daniel as he takes on more films behind the scenes.

- Shang Jing, the director of hit comedy MY OWN SWORDSMAN, is working on a new film. The farce, which stars Huang Bo, Fan Wei, and other comedy stars, takes place in a 12-hour period in a group dinner. In China, dinners, especially business-related ones, are more about the social interactions (and drinking) than the food itself. I liked MY OWN SWORDSMAN a lot, so it’ll be interesting to see what Shang Jing does without an established source material like MY OWN SWORDSMAN

- Fox International has announced that it will stop distributing 35mm film prints to cinemas in Hong Kong and Macau starting January 2012. This is an expected step, as most western film distributors (and some local ones) have turned to distributing digital prints rather than film ones. There are not many theaters left in the area (a few in Macau and at least two in Hong Kong) that are not yet equipped with digital projection, so the pressure’s on them to make the change.

- Edit: NEW LINK

Over in Japan, friend Jason Gray started a project that brings free film screenings over to areas devastated by the earthquakes/tsunami earlier in the year. The project has been going well, but he needs help to make these screenings even better by providing more food for the people. If you believe at all in the magic of movies and the joy it brings people, please visit his blog to see how you can help. I know i will.

Next time: Seriously, finally doing the horror in China story. If we can find time.

Sources:

Entgroup
Filmbiz Asia
Hollywood Reporter
Mtime
Sina

Today is what is known as Chinese Valentine’s Day. So what better way to spend the night than to write a blog entry?

Like many other places in the world, summer is when Hollywood shines in Hong Kong cinemas. With films like TRANSFORMERS and HARRY POTTER dominating literally more than half of the city’s multiplex screens, it’s hard to imagine any big local/Chinese-language films having the guts to compete.

However, there have always been a few tentpoles that is able to attract audiences over the years - INITIAL D, STORM RIDERS, INVISIBLE TARGET, and RED CLIFF. Even in 2010, we saw a good share of Chinese-language (co-production) blockbusters (regardless of their quality) like STOOL PIGEON, TRIPLE TAP, CITY UNDER SIEGE, AFTERSHOCK. Even BREAK-UP CLUB made a nice chunk of change for a film in its genre.

And now, here we are in 2011. Between June 1 and September 1, Hong Kong cinemas only have these Chinese-language films getting wide releases: MICROSEX OFFICE, TREASURE INN, BEGINNING OF THE GREAT REVIVAL, BEACH SPIKE, LOVE IS THE ONLY ANSWER, WU XIA, FORTUNE BUDDIES, OVERHEARD 2, SUMMER LOVE, and THE WOMAN KNIGHT OF MIRROR LAKE. By this week last year, AFTERSHOCK and BREAK-UP CLUB already managed to break the HK$10 million mark at the box office.

On the other hand, from June 1 to August 6, 2011, none of the Chinese-language films listed above managed to reach that mark yet. Even WU XIA, the most likely candidate, will likely only gross HK$8 million when its theatrical run is over.

So, what the hell happened? Not to undermine GREAT REVIVAL and TREASURE INN, but there has been a clear lack of tentpole this year here in Hong Kong, with audiences all flocking to Hollywood films for their fix of spectacle, dimmed 3D projection, and pretty foreigners. Instead, we get low-budget Hong Kong productions made for audiences under the age of 25. While we saw LA COMEDIE HUMANIE do moderately well last year, the only adult-skewing comedy Hong Kong has to offer this summer is MICROSEX OFFICE.

It’s China’s fault.

Opening mid-June, BEGINNING OF GREAT REVIVAL essentially cleared the path for most Chinese blockbusters in Chinese cinemas, including Hong Kong-China co-productions. Granted, Lunar New Year and December are actually Chinese cinema industries’ strongest periods, but at least we got Benny Chan’s big-budget mutant movie and Derek Yee’s “I’m selling out to China” action films in 2010.

Instead, China opened smaller, local-oriented productions like LOVE FINALLY, THE DEVIL INSIDE ME, PRETENDING LOVERS, and MYSTERIOUS ISLAND, with WU XIA being the big tentpole in July. There was also the big-budget, China-oriented fantasy REST ON YOUR SHOULDER, which flopped due to it being distributed with little promotion and it sucking.

Instead, MYSTERIOUS ISLAND scored big, making 80 million yuan all thanks to young audiences not interested in WU XIA and a young starlet named Mini Yang. Even the PRETENDING LOVERS made a decent amount of change at 31 million yuan, which is not bad for a film starring Huang Bo and a director who got so fired that he was literally just credited as the “pre-production director”.

Yes, this immense talent(s) put more asses in Chinese cinema seats than Jordan Chan and Hiro Hayama combined. Really.

However, what appeal do films like MYSTERIOUS ISLAND, PRETENDING LOVERS, and REST ON YOUR SHOULDERS have for us Hong Kongers? None - as PRETENDING and REST have yet to have any Hong Kong release date, while MYSTERIOUS ISLAND only got a small, seven-screen release (Mei Ah probably wasn’t even interested in booking more cinemas than seven). As a result, cinemas needed low-budget comedies like SUMMER OF LOVE, BEACH SPIKE, LOVE IS THE ONLY ANSWER, and MICROSEX OFFICE to fill the gap. I suspect that the combined budget for these films don’t even pay Donnie Yen’s salary on WU XIA.

It’s Hong Kong’s fault. 

As mentioned earlier, Barbara Wong’s BREAK UP CLUB was the surprise hit in summer 2010, and even MARRIAGE WITH A LIAR managed to turn a profit in  Christmas 2010. What’s a film investor to do but to invest in films that attract vapid, young consumers who have to leave the house, but need an air-conditioned venue to pass the time? That’s where BEACH SPIKE, LOVE IS THE ONLY ANSWER, and even SUMMER LOVE (which ironically opens 6 days before the school year starts) all come in.

However, what the producers didn’t anticipate was that many films avoided the double-whammy of TRANSFORMERS and HARRY POTTER, allowing the two to take up so many screens that it could fit in all the audiences that wanted to flock to them. Also, producers didn’t realize that the demographic they were trying to appeal to was also the most likely demographic that would download these low-budget films on their computer/iphones/MP4 players because, well, they look like they deserve to be played on those platforms. In fact, these films were made at such a low budget that LOVE IS THE ONLY ANSWER is already considered successful at its currently HK$5 million gross.

While people like to blame China and its money for the lack of Hong Kong-oriented productions worth watching, it was also Hong Kong audiences who marginalized themselves with their viewing behaviors and tendency to turn to the cheapest way to get anything. When BODYGUARDS AND ASSASSINS made 320 million yuan in China, it only made HK$15 million in Hong Kong. When OVERHEARD made 86 million yuan in China, it also made just HK$15 million. Where were Hong Kong audiences for films like ISABELLA, WRITTEN BY, GALLANTS, ONCE A GANGSTERS, and ACCIDENT? When Chinese audiences became so much more receptive to films by Hong Kong filmmakers than audiences of their own home, can you blame these Hong Kong filmmakers for having to look up north? Hong Kong filmmakers are trying to make a living, too, and they will go where they can survive, because seriously, when will Andrew Lau and Gordon Chan ever make a film for its artistic merits?

Before you get ashamed of having Patrick Kong using labels like “support Hong Kong cinema” as a selling point for his next crappy idol-driven romantic comedy, ask yourself, what have you done to prevent that from happening by supporting the good films that ought to be representing Hong Kong cinema?

It’s Hollywood’s fault. 

Comic-book heroes, magical wizards, and fightin’ robots are all that we’ve seen here in Hong Kong this summer, and it’s not only because the audiences asked for them - it’s because the distributors demanded it. Distributors of major Hollywood blockbusters here in Hong Kong, knowing their clout over multiplexes, reportedly force cinema chains to follow terms like not cutting shows in the first week and demanding them to carry 3D versions in order to cash in on the higher ticket prices. Instead of lowering the number of 3D screens for a more balanced ratio between 2D and 3D versions, these films simply took up even more screens to fit in limited showings of 2D versions.

In fact, the reason that WU XIA had to open three weeks late in Hong Kong was because it simply wouldn’t be able to withstand TRANFORMERS and HARRY POTTER, and We Pictures felt it needed a two-week gap to even make a dent. That’s how afraid we are these days.

No matter whose fault it is, I think it’s pretty accurate to say that Hong Kong cinema in the summer of 2011 has sucked. It’s a vicious cycle - you make movies that no one wants to see, then no money comes back to you. You have no money to make the next movie, so you go to another place that’ll have money for you. Perhaps this may also shed some light on why the blog has such a heavy China focus now - While Apple Daily puts up daily reports of scandals from Miss Hong Kong, Chinese reporters are busy going to one press conference after another, actually reporting news about THE FILMS. Regardless of how many shady practices are going on behind the scenes of those press conferences, at least people are actually informing people about the movies, not the gossip.

Of course, there’s also the idea of scheduling to deal with, but that’ll be a focus story some other time.

- Speaking of press conferences, CRAZY RACER/STONE director Ning Hao has finally unveiled his latest film to the press. His most expensive film to date at 50 million yuan, HUANG JIN DA JIE AN is another heist film, this time taking place in 1930s Manchuria. That means expect double-crosses, nice period set designs, and of course, evil Japanese people. While the cast is mostly new actors with little experience, Huang Bo also will have a small role in the film.

As for NO MAN’S LAND, his desert heist film that is still stuck in distribution limbo, Ning Hao only said that production on the film has finished a long time ago, and that the production company is responsible for its distribution. This is why he felt he was free to move on to another film.

Meanwhile, insiders tell me that those who saw it said NO MAN’S ZONE is great, but it’s likely that it’ll be stuck in censorship limbo for a while.

- Here in Hong Kong, director Herman Yau also unveiled his latest film, produced by prolific local producer Ng Kin Hung (GIRL$, HI, FIDELITY). It’s a romantic comedy starring Chapman To, Elanne Kwong, and Tien Niu. Chapman and Elanne will be playing husband and wife, so you already know it’s a comedy. The film just began shooting, and knowing Yau’s efficiency, it’s probably in the editing room already.

Seriously, though, it’ll probably be out by the end of the year.

- Both Zhang Hanyu and John Woo’s representative have pretty much confirmed that John Woo will be shooting a film based on the sinking of the Taiping instead of FLYING TIGERS at the end of the year. In addition to Zhang, Korean actress Song Hye-Kyo will be co-starring as Zhang’s wife. With a real-life ship sinking and a love triangle as its core, it’s no surprise that this is being dubbed as the “Chinese TITANIC”.

- In more production news, I reported earlier about Chen Kaige’s next neorealism project will start shooting in September. More details have emerged, revealing that it’ll be a drama about internet bullying that’s based on an internet novel. The film will be shot while sets are being built for his big-budget fantasy project, and insiders say that the small-scale film will star Ge You and Yao Chen.

- I also reported earlier that director Wang Quan’An’s latest will not be making it to Toronto and Venice. At a retrospective of his films in Beijing, Wang revealed that he has completed editing a rough cut of his latest film WHITE DEER PLAIN. Initially five hours long, Wang managed to cut another hour out of the film after his honeymoon with wife/the film’s star Kitty Zhang, and the current four-hour cut is being submitted to censors. After it’s approved, Wang will likely take another crack at cutting it to a manageable length. The film will be released in October at the earliest.

Meanwhile, Wang’s award-winning APART TOGETHER still hasn’t been distributed in China in cinemas nor video (though it was screened at the retrospective). What’s the hold up??!!

- Those who still care about box office: HARRY POTTER 7.2 finally opened in China, and unofficial figures put it at a 48 million yuan opening day. That means it’ll beat 7.1’s first weekend gross of 81 million yuan in two days. It won’t beat TRANSFORMERS at this rate, but it’ll probably make around 400 million yuan, which means it will also beat BEGINNING OF THE GREAT REVIVAL at the box office. Meanwhile, a Weibo insider also noticed a huge surge in the box office for YANG SHAN ZHOU (one of the propaganda films) on the day of HARRY POTTER’s opening. Make what you will out of that on your own.

- The head of Xiangtan City’s Bureau of Radio, Film, and Television in Hunan Province wants to make a big-budget outdoor production of a Mao Zedong biopic, and he wants some western production values for his play. To achieve his goal, he took to his Weibo (he has a verified account), and literally wrote this:

“Can anyone help provide the contact information for Canadian director James Cameron? His films TITANIC and AVATAR set new records at the box office records. The recently-established Shaoshan Red Culture Tourism Group is currently looking for collaborators to produce a big-budget outdoor production of ZHONG GUO CHU LE GE MAO ZEDONG (Literally “China Made a Mao Zedong”), and I want to hire him as a creative consultant. Please provide, please repost. Thanks!”

Within a day, the message was reposted 37,000 times, with 15,000 comments, most of those ridiculing the poor government official of trying to be funny.  Finally, a netizen posted a phone number for what he claims to be James Cameron’s production company.  However, Lightstorm Entertainment said they haven’t heard anything about this possible collaboration.

In case you don’t know, Xiangtan is the hometown of several Chinese Communist Party founders, including Mao himself.

Next time: THE HORROR, oh, THE HORROR in China, and more.

Sources:

M1905 1
M1905 2
Mtime
Sina 1
Sina 2
Sina 3
Sina 4

There’s a lot of real troubles going on in the world that make what I do here seem insignificant. And it’s true - who cares if some theaters are using shady accounting? Who cares about feud about film cuts? Who cares about trailers being posted on the internet? While real journalists out there in Wenzhou and Norway continue to work hard to get to the truth about events that really affected people’s lives, it’s hard to continue on writing as if what this blog does actually matters at all.

Well, it doesn’t.

Nevertheless, we all have our own jobs to do, and my job is to keep presenting issues that are related to this site from as many sides as possible. Sometimes, I may even run into a story that actually matters to people, but most of the time, they won’t matter to more than 50 people out there.

And for some reason, that’s OK.

And now, onto the news:

- With Chinese films often relegated to the arthouse and film festivals in the west, we often forget to see the Chinese film industry as a burgeoning commercial film industry. Chinese filmmakers (and Hong Kong filmmakers looking to the Chinese market) and investors are now experiencing growing pains that Hollywood filmmakers have been dealing with for years. This entry will look at a report of one recent example:

After 2007’s TICKET, Hong Kong filmmaker Jacob Cheung wanted to adapt a web story about a woman who turns into a butterfly to save her boyfriend’s life. That film was REST ON YOUR SHOULDER. The fantasy romance would require a huge budget due to the special effects, a score by Joe Hisaishi, and a shoot that will take the crew to Japan.

That’s where Straw Family came in. Formed in 2008, Straw Family had planned six animated features, one animated series, and six feature films, and REST ON YOUR SHOULDER was to be the film that announced their arrival as an aspiring key player (one animated film and one animated series have been released since). The company’s key investor was an entrepeneur who found his pot of gold in the furniture business, and he trusted Cheung completely because of the director’s extensive experience in the film industry (Cheung also directed CAGEMEN and BATTLE OF WITS). He even allowed Cheung to be labeled as Straw Family’s leader.

Investor Liu (his full name was not revealed) initially gave Cheung 20 million yuan as the film’s budget, but it kept ballooning during the production, and they estimated that they ended up spending 80 million yuan when all’s said and done (fairly high for a director who’s never made a special effects-driven fantasy before), including advertising, Cheung’s fees (he was paid separately salaries for writing and directing), and other expenses.

According to Straw Family staff (which is apparently no longer led by Cheung), Cheung promised them a commercial film that will outdo A BATTLE OF WITS, the biggest commercial project of his career at the time. Cheung even estimated that the film will make 150 million yuan at the box office - not bad for an initial investment of 20 million yuan. At that time, the investor apparently already knew that Cheung is the type of director who refuses to let any production company or producer change his script, but they felt that he was a director worth helping.

The troubles started when Cheung finally delivered a 123-minute film. Shocked at the length, Straw Family and the investor wanted to edit it down to a more audience-friendly 93-minute cut. However, due to the time it takes to edit down the film and get a permit from SARFT, the film would not have been able to make the Shanghai Film Festival. Straw Family insists that it was Cheung, not them, who submitted the film to the festival, and that they only found out about the submission after the film was accepted into the competition. Liu very, very displeased.

According to e-mails Cheung wrote to Straw Family, he argued that the two-hour length of recent Chinese blockbusters like LET THE BULLETS FLY, DETECTIVE DEE, and even his own BATTLE OF WITS did not affect box office performance. He admitted that he had no power to stop Straw Family from cutting it, but he flat out refused to participate in the editing process. He also wrote that to keep quiet about the situation, he would simply bow out of all promotional efforts for the film and remain in Canada, where his family lives.

The problem, the investor said, was that the 123-minute cut wasn’t screened for them until the day before it had to be submitted to the censors. This means that they wouldn’t have had enough time to get the 93-minute cut to the Shanghai Film Festival, and they weren’t confident enough about the cut they were screened to show to the world. To the press, they said that they wanted to film cut to fit in more shows. However, in reality, Straw Family wanted to cut the film because they thought they had a stinker on their hands.

Distributor Gao Jun is on the investor’s side, saying that the 93-minute cut actually plays a lot better and would’ve resulted in a higher gross. He knew that Straw Family didn’t want to fight Cheung to the end, but he said he would’ve insisted on the 93-minute cut if he was the investor because he knew that was the superior cut that would’ve helped him make his money back. Gao didn’t comment too much on the feud itself, but he warned benevolent investors to spend their money wisely.

And the rest was history: When Straw Family and Gao Jun announced they would be releasing a 93-minute cut in theaters at the Shanghai Film Festival, Cheung himself announced he would withdraw from all promotional activities for the film, including his scheduled appearance at the festival. Originally the opening film, Straw Family withdrew the film from the opening slot, though the film remained in competition. The company then arranged for the competition screening in a small auditorium (all other competition films played at the larger auditorium in the same multiplex) and screened the film for a very small audience.

Finally, Straw Family relented after the press began reporting what was happening and announced they would show Cheung’s preferred 123-minute cut in theaters. But two weeks before the opening of the film, Cheung complained on his weibo that the distributor didn’t contact him to do any promotion on the film (the premiere was also canceled, citing “talent unavailability), and the film ended up flopping at the box office with only a 11 million yuan gross.

As for Cheung, the reporter managed to get a hold of his spokesperson. In his defense, the spokesperson said that Straw Family never communicated with Cheung about needing edits and edited the film without him knowing. She also said that despite Straw Family’s claim that they didn’t get the commercial film they were promised, REST ON YOUR SHOULDER is actually Cheung’s most commercial film yet. She finally said that it’s unfair for Cheung to take the full responsibility for the failure of the film and suggests that Straw Family is at fault as well.

So, what can we learn from this mess?

1) The power of the investor. Straw Family claimed that the investor essentially allowed Cheung to do whatever he wanted, until the finished product wasn’t what they wanted. They claimed that Cheung never signed an official agreement with the company, which meant that they had the right to do whatever they wanted with the film. However, that also meant that Cheung was able to just bow out of promotional activities as he wanted. The story paints Straw Family and investor Liu as the victims in this case, and this should at least serve as a warning to future investors that they should set clear terms and conditions on paper about what they can and cannot do. On the other hand, there are probably not many investors as kind as Liu, and they will impose many impossible terms on a filmmaker. Agreements on paper hopefully can control that issue as well.

2) The power of the director. Should Cheung have stood firm on his position and refused to compromise? If he’s the one that will be taking credit for the film’s success, should he be taking all the blame for its failure as well? From my personal opinion, the film was really overlong, and someone should have guided Cheung from the script stage to final cut. Problem was Cheung was acting as his own producer. So this brings us to:

3) The power of the producer. A bad producer compromises a director’s vision and a film for the sake of personal taste, but a great producer can help rein in a director’s vision for the sake of the film. From this and the case of PRETENDING LOVERS (director fired and had credit taken away, film cut by 15 minutes), it’s clear that a gap is widening between investors (especially those with personal interests) and directors (especially those who think they’re auteurs). A great producer can step in and fill this gap. Derek Yee, Chen Kuofu, and Peter Chan make great producers because they happen to be filmmakers who have also dealt with investors, meaning they can be excellent middlemen who can serve in both sides’ interests.

When people win film awards, they always say that making a film is a collaborative effort, and that’s truer than ever in the case of the Chinese film industry. Egos will always clash, but filmmakers, investors, distributors, and producers all have to work to find a compromise that serves the films. Otherwise, the only true loser will be the paying audience.

- Time for a quick look at the Chinese box office. As mentioned in the previous entry, TRANSFORMERS 3 pretty broke all box office records in China - best opening day, best midnight show grosses, best single-day grosses. According to figures from entgroup, Michael Bay’s crazy robot movie made 401 million yuan in the first 4 days. Despite a very high 42 yuan per ticket price, the film had an amazing 90.4 admissions per show.

However, the most interesting thing on the chart is WENTIAN’s amazing jump to fifth place. If you remember, WENTIAN is one of the three “excellent recommended films” that is commemorating the Chinese Communist Party’s 90th anniversary. The film’s 5.3 million yuan gross in the last seven days may look like nothing, but not only is it 660% higher than the previous week’s gross, it also has 90 admissions per show (compared to 54.4 the previous week). How is this possible for a film that’s been in cinemas for over three weeks? Well, you can probably guess.

Elsewhere on the chart, WU XIA is now at 169 million yuan, which means it’ll beat THE LOST BLADESMAN, but not by much. LEGEND OF A RABBIT now at just 15.9 million yuan after two weeks, making is a massive failure considering its reported 100 million yuan-plus budget. TO LOVE OR NOT finally makes it to the top ten, but its total after ten days is only 5.85 million yuan. Congratulations to both MYSTERIOUS ISLAND and TREASURE INN, which have broken the 80 million and 100 million yuan mark, respectively.

- Gao Xiaosong’s MY KINGDOM, starring Han Geng, Barbie Hsu, and Wu Chun has pushed back its release date from August 12th to September 9th. This is actually a programming move to get it into the Mid-Autumn holiday weekend, and it will go directly against romantic comedy LOVE IN SPACE.

- The Wenzhou-based investor of the heist comedy COMING BACK, starring Simon Yam, has announced that it will announce all of its box office proceeds from July 26th onwards to the victims of the recent rail accident in Wenzhou. Problem is the film has only made 8.15 million yuan after 10 days, and it isn’t poised to do much business after July 26th.

- Macau will finally get its first multiplex, courtesy of Hong Kong’s UA Cinemas. According to a friend from Macau, the cinema scene there is dreadful, and anything with more than three houses (with two houses actually working) will be better than what they have right now. Bad news for Macau residents is that it’ll be in a casino rather than a truly accessible part of town.

Next time, how the Chinese press explain why BEGINNING OF THE GREAT REVIVAL under performed at the box office.

Sources

Entgroup
Entgroup 2
Film Business Asia
Mtime
Sohu
Sina

- Today’s focus story goes back to the “box office gouging” story popping up on the internet recently about BEGINNING OF THE GREAT REVIVAL. However, it seems like not many people (including the western press) know that this isn’t the first time it’s happened. An article in a lifestyle site has analyzed the trend, so here’s what they find, plus a little bit of my own insights:

On the opening day of WU XIA, some netizens reported that they were getting printed tickets for BEGINNING OF THE GREAT REVIVAL when they bought tickets for other movies. This so-called “box office gouging” has reportedly happened in a few cities, but no one knows the full extent of the practice. However, the CEO of Stellar Megamedia, a co-investor of Peter Chan’s WU XIA, said that the effect was actually minimal on its disappointing opening week.

This isn’t the first time box office gouging has been reported. According to the article, the first report of this happening goes all the way back to 2006, when Ann Hui’s THE POSTMODERN LIFE OF MY AUNT made only RMB 5 million, despite good word-of-mouth. The report quotes an “insider” who said that the box office gross for that film was actually split with other films in secret. The “insider” did not say what films they were.

Then, in 2010, CITY OF LIFE AND DEATH director Lu Chuan wrote an angry tweet on his Weibo, describing his anger when he saw a certain male company executive stood up at a meeting of film professionals and proudly proclaimed  “the main-stream has actually made money!”. He angrily wrote that that the box office for that executive’s “main-stream film” was gouged from box office grosses from smaller films. Of course, Lu did not write what film, what executive, or what company.

The last time such box office gouging happened was in December 2010, when audiences at one multiplex in China reported over the course of two days that they got printed tickets to Chen Kaige’s SACRIFICE when they wanted tickets to MY NAME IS NOBODY. That was probably the first actual recorded case of box office gouging by netizens, but rumor of such practice goes back as far as 2005, when there were rumors of KUNG FU HUSTLE’s box office gross being gouged by Huayi Brothers’ A WORLD WITHOUT THIEVES.

Of course, the first party everybody blames is either the production company or the distributor (or in the case of REVIVAL, the government!). However, there are actually many parties on each film that benefit from a film’s success. The report directly points its finger to cinema owners.  Typically, a Chinese film’s box office gross is shared by three parties - the cinema owners, the distributor, and the production company. The cinemas take the biggest share at 45-55%, and they can actually negotiate for a bigger piece of the pie if the film is a bigger release.

Now, let’s suppose that you’re a cinema owner that will be getting, say, a 55% of the gross for, say, BEGINNING OF THE GREAT REVIVAL. China Film Group tells you that they’re targeting a gross of RMB 800 million for the film, which means you’ll be picking up RMB440 million of that gross. So you line it up in your biggest auditoriums, give it half your total shows, expecting your local party members to show up and buy lots of drinks and popcorn.

Now suppose the film under performs.

As of Monday, July 11, BEGINNING OF THE GREAT REVIVAL has made only RMB 348 million, which is not only a ways to go before matching the gross of predecessor FOUNDING OF A REPUBLIC, but also a LONG way to go from the RMB 800 million target. If you find yourself only getting RMB 170 million out of the RMB 400 million you were promised from a film that’s giving you a higher percentage of the box office gross than other films that’s taking up your auditoriums now, what would you do?

The report goes to point out that it’s virtually impossible right now for Chinese production companies to send people out to monitor these practices because there are far too many cinemas in China (remember, it’s a big country, with lots of people). Also, the government has essentially bought into this ideology called free market and hasn’t done anything to monitor the practices of its film industry because of its rapid growth. The communication scholar quoted in the article essentially blames the government for not doing anything to crack down on dubious business practices in the film industry. Because seriously, who the hell would trust people to have a conscience or business ethics, right?

Of course, we’ll never know who is really behind these box office gouging practices, but I wouldn’t start pointing fingers immediately at China Film Group or the government just because one of the accused films happens to be a propaganda film celebrating the communist party’s 90th anniversary. Of course, they’re an easy target, but can China Film Group really send out a memo out to theaters all across China telling them to boost box office? And since we’re talking about the government being the puppet master here, why would they need to bother printing out fake tickets when they can simply get the numbers rigged?

Anyway, with netizens proving to be a more powerful monitor than any team sanctioned by production companies (WU XIA’s distributor immediately offered a cash reward for those who report box office gouging of their film, and they said they already allotted RMB 5000 - 1000 for each case), it’s not likely this type of behavior will become regular behavior.

HOWEVER, let me remind you that there are many shady practices in the film industry, including China’s, as well as its media. Hell, the report that I based this focus story on apparently literally steals portions from an older story (and maybe so on and so forth). There’s a possibility that we’re all being taken for a ride by PR firms, publicists, film distributors, media outlets, and even cinema owners. Right now, not even Peter Chan is willing to comment anything specific about possiblity of such practices, except he did say that he always found film distribution “very shady”. So, keep an open mind and just watch how things develop down the road.

- Some more Facebook pages of Hong Kong movies have opened:

Dante Lam’s big-budget actioner THE VIRAL FACTOR stars Nicholas Tse, Jay Chou, and Andy On. The film recently wrapped its shoot in Malaysia, and it’s not clear whether Lam will be shooting more in Hong Kong. The film’s shoot, unfortunately, has been on the news everyday due to the media’s coverage of the Nicholas Tse-Cecilia Cheung divorce. The film has yet to lock down a release date.

Wing Shya and Tony Chan’s LOVE IN SPACE is their follow-up to HOT SUMMER DAYS. Like SUMMER, the film will follow multiple love stories, and it stars Rene Liu, Aaron Kwok, Eason Chan, Guey Lun Mei, Angelababy, and Jing Boran. The 20th Century Fox production opens September 9th in China (and likely Hong Kong as well)

- Peter Chan and Takeshi Kaneshiro attended a promotional event for WU XIA in Beijing, and the film’s distributor released a deleted scene from the film online. The scene shows Takeshi Kaneshiro’s mental alter ego sparring with his investigator, played by Jiang Wu. The scene is amusing, but I can understand why it was cut from the film.

- In March, Huayi Brothers revealed a series of upcoming films called Plan H, including DETECTIVE DEE 2, YANG FAMILY, and Stephen Fung’s TAICHI (currently in production). Now, WINDS OF SEPTEMBER director Tom Lin’s STAR, starring Harlem Yu, Rene Liu and Xu Jiao CJ7), has locked down a November 4th release date. According to the news report, the film will be released day-and-date in Asia and North America. China Lion has a distribution deal with Huayi, so it’s not surprising that it will go to the states, but I have my doubts about Asia.

Another Plan H film getting ready to start production. Doze Niu (MONGA) is beginning a “test shoot” for his latest film LOVE, starring Shu Qi, Ethan Ruan, Mark Chao, and one more actress. While reports indicate that Vicki Zhao will be replacing Zhou Xun on the film, not even the media is willing to lock down who will be playing that fourth role.

And now, I read Weibo so you don’t have to:

- Musician Ah Niu, who made his directorial debut with ICE KAKANG PUPPY LOVE, has announced that his second film will be THE GOLDEN COUPLE. I imagine more info will come in a few days.

- Director Pang Ho-Cheung said that production has officially began on his LOVE IN A PUFF sequel, which is rumored to be called LOVE IN A BUFF

- Hong Kong producer Ng Kin Hung (GIRL$, HI, FIDELITY, the upcoming LAN KWAI FONG) is currently recruiting for his upcoming project about indie rock bands. Here’s the poster:

- And to end the week on a high note: Actor Ronald Cheng has returned to the set of Wong Jing’s latest film after his wife gave birth to his baby daughter. Chapman To apparently attempted to console Ronald being separated away from his newborn baby, and this is the result:

Next time: Why BEGINNING OF GREAT REVIVAL under performed, reading between the lines of China’s box office report, directors insisting their 3D movie really is 3D, and maybe some Korea/Japan news finally. Have a good weekend.

Sources:

China Times
ent.163.com
Film Business Asia
Lifestyle.com.cn
Mtime
Sina News
Yahoo News